Stay connected,
wherever life takes you
Simple, honest mobile for travellers and seniors. No contracts, no jargon — just great signal and UK-based support when you need it.

Stay connected,
wherever you roam.
Simple SIM plans and instant eSIMs — for home, for travel, and everywhere in between.
Find the right plan for you
Whether you're heading abroad or staying home, we've got a simple, honest plan that fits.
UK SIM Only
Monthly plans, cancel anytime
Stay connected at home with flexible monthly plans. No contract, no commitment — just great value on the UK's best network.
- ✓Data from 3GB to unlimited
- ✓Cancel anytime
- ✓Keep your number
- ✓Free SIM delivery
Travel SIMs
Europe & worldwide data
Roam worry-free with our IQ Go SIM for Europe, or our iqtravel.net eSIM covering 100+ countries worldwide.
- ✓100+ destinations via iqtravel.net
- ✓Europe on IQ Go
- ✓No roaming charges
- ✓Instant eSIM option
Phones for Seniors
Easy-to-use handsets
Big buttons, clear screens, and pre-configured SIMs. Designed for simplicity, backed by our UK support team.
- ✓Large buttons & display
- ✓Simple menus
- ✓Emergency SOS button
- ✓Pre-set up & ready to use
eSIM
Digital, instant activation
No physical SIM needed. Scan a QR code and you're connected in minutes — ideal for compatible smartphones.
- ✓Instant activation
- ✓No delivery wait
- ✓Compatible devices
- ✓Same plans as SIM Only
What our customers say
Real reviews from real people
Based on 120+ verified reviews
SIM Quiz
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A few quick questions to point you in the right direction
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Network Coverage
Check signal
at your address
We run on the UK's best 5G network. Enter your postcode below to see exactly what signal you can expect at home, work, or on your route.
Why IQ Mobile?
Mobile the way
it should be
We started IQ Mobile because we believed mobile should be simple, fair, and actually enjoyable. No traps, no fluff — just a SIM that works and people who care.

Outstanding coverage
We use the UK's best 5G network, so you get excellent coverage whether you're in a city or the countryside.
UK-based support
No overseas call centres. Our team is based in the UK and we're reachable by phone, WhatsApp, or email.
No contracts
Month-to-month plans mean you're never locked in. Cancel at any time, no questions asked.
Set up in minutes
Free standard delivery in 3–5 days, with express options available. Activate your SIM online or we can pre-configure it for you.
Honest pricing
The price you see is the price you pay. No hidden charges, no surprise bills.
Accessible by design
Our website and phones are built to be easy for everyone — including those with visual impairments or less tech confidence.
Safe for children
Our children's plans block adult content at the network level — on by default, not an app that can be uninstalled.
Connected abroad
Heading overseas? IQ Go travel SIMs and eSIMs keep you connected abroad on the same account, without bill shock.
Our partners & accreditations
In plain English
Everything you need to know about IQ Mobile
IQ Mobile is a UK mobile virtual network operator — we buy capacity on the EE network and sell it directly, so you get the same masts and the same 99% UK population coverage as EE customers without paying a premium-network price. We sell SIM Only plans, eSIMs, travel SIMs, easy-to-use phones for older customers and portable mobile routers. Nothing is on a contract, the price you see is the price you pay, and the support team is in Bath rather than an overseas call centre.
Who IQ Mobile is for
People who just want a cheap, honest UK SIM
Unlimited UK calls and texts start at £7 a month and the data tiers go up to unlimited at £30. Nothing is on a contract and there is no minimum term, so the plan you pick is the price on the page and you can move up or down a tier whenever your usage changes. If you already have a phone you like, a SIM Only plan is the cheapest way to keep using it.
Travellers who have been stung by roaming charges
A Roaming Pass is added only when you want it — £7 for a day with 1GB, or from £20 for eight days with 5GB — so nothing is charged while the pass is switched off. For longer or more frequent trips around Europe the IQ Go SIM costs £20 up front and £20 a year, and iqtravel.net eSIMs cover more than 100 countries when you are heading further afield.
Families buying a phone for an older relative
The emporia range starts at £55 and covers simple button phones through to easy Android smartphones, with large keys, loud and clear earpieces and a physical SOS button on the back. Every phone arrives with the SIM already fitted and the plan set up, so there is nothing to configure before handing it over.
Parents setting up a first phone
Children's plans block adult content at network level rather than through an app a child can uninstall, and because the plan is rolling monthly you are not locked into anything while you work out how much data they actually need.
Anyone who needs internet where there is no broadband
Portable 4G and 5G routers start at £45 and run on the same network as our SIMs — useful in a caravan, a holiday let, a site office, or a home waiting on a fixed-line install.
SIM Only plans at a glance
| Plan | Data | Price per month | Best for |
|---|---|---|---|
| Just Calls & Texts | No data | £7 | Calls & texts only |
| 3GB | 3GB | £10 | Light use |
| 10GB | 10GB | £12.50 | Casual use |
| 30GB | 30GB | £15 | Everyday use |
| 100GB | 100GB | £25 | Heavy users |
| Unlimited | Unlimited | £30 | Power users |
Every plan includes unlimited UK calls and texts and is rolling monthly, so you can change or cancel it whenever you like. The SIM itself costs £10 as a one-off — you pick the monthly plan when you activate it, not at the checkout. Compare all SIM Only deals.
The facts, before you buy
- Network
- EE — the same masts as EE, with 99% UK population coverage on 4G and 5G.
- Contract
- None. Every plan is rolling monthly and can be cancelled at any time with no exit fee.
- SIM cost
- £10 one-off for a physical SIM or an eSIM. The monthly plan is chosen at activation, not at checkout.
- Monthly plans
- £7 to £30 per month. Unlimited UK calls and texts on every plan.
- Delivery
- Free standard UK delivery in 3–5 working days; express options available at checkout.
- eSIM delivery
- The eSIM QR code is emailed within a few hours of ordering, not instantly.
- Keeping your number
- Text PAC to 65075 on your old SIM, then give us the code at activation. Usually transferred within one working day.
- Roaming
- Add a Roaming Pass when you travel: daily passes from £7 for 1GB, 8-day passes from £20 for 5GB. Nothing is charged until a pass is switched on.
- Travel SIM
- The IQ Go SIM covers Europe for £20 up front and £20 a year; iqtravel.net eSIMs cover 100+ countries.
- Returns
- Unused SIMs, eSIMs and phones can be returned within 30 days for a full refund.
- Discounts
- 10% off SIM plans for UK students and for blue light workers (police, fire, NHS, ambulance, armed forces). No verification needed.
- Children
- Children's plans block adult content at network level — it cannot be uninstalled like an app.
- Managing a plan
- Upgrade, downgrade or cancel at https://my.helloiq.uk at any time.
- Payment
- Card payment via Stripe at checkout; monthly plans are billed from the account portal.
Common questions
Which network does IQ Mobile use?
IQ Mobile is an MVNO on the EE network, so you get the same 4G and 5G masts as EE customers, with 99% UK population coverage — without paying a premium-network price.
Is there a contract or a minimum term?
No. Every IQ Mobile plan is rolling monthly. You can upgrade, downgrade or cancel at any time from my.helloiq.uk, with no exit fee and no penalty.
How much does a SIM cost, and how do plans work?
A physical SIM or an eSIM costs £10 as a one-off. You choose your monthly plan when you activate, not at checkout — from £7 a month for unlimited calls and texts, up to £30 a month for unlimited data.
Can I keep my existing phone number?
Yes. Text PAC to 65075 from your current SIM to get a porting code, then give us the code when you activate. The transfer is usually finished within one working day and you keep your number.
What is the difference between a physical SIM and an eSIM?
A physical SIM is a plastic card posted to you with free standard delivery in 3–5 working days, and works in any phone. An eSIM is digital: the QR code is emailed within a few hours, and it works in most phones from about 2019 onwards, including iPhone XS and later. Both cost £10.
Can I use my plan abroad?
Yes. Add a Roaming Pass when you travel — daily passes start at £7 for 1GB, and 8-day passes from £20 for 5GB. Nothing is charged until you switch a pass on, so there are no surprise bills. For longer trips the IQ Go travel SIM covers Europe for £20 up front and £20 a year.
Do you sell phones for older people?
Yes. We stock emporia button phones and simple smartphones from £55, with large keys, clear displays and a physical emergency SOS button. They arrive with the SIM already fitted, so there is nothing to set up.
How do I get help from a real person?
Call 01225 588101, email help@helloiq.uk, or message us on WhatsApp. Our support team is based in Bath in the UK and is available Monday to Friday, 9am to 5:30pm. You will get a person, not an overseas call centre script.
How long does delivery take, and what does it cost?
Standard UK delivery is free and takes 3 to 5 working days; express options are offered at checkout if you need it sooner. Phones and routers are posted with the SIM already fitted and activated, so they work out of the box. If you cannot wait for the post, order an eSIM instead — the QR code is emailed within a few hours.
How do I check whether I will get signal at my address?
Put your postcode into the coverage checker at helloiq.co.uk/coverage. It queries the EE network directly and reports the 4G and 5G signal for both calls and data, indoors and out, at that postcode — the same data an EE customer would see, because it is the same network.
Is there a discount for students or blue light workers?
Yes — 10% off any SIM plan for UK students, and 10% off for police, fire, NHS, ambulance and armed forces staff. There is no verification portal to sign up to and no separate account to create; the discount applies to the plan, and it stacks with the fact that there is no contract to begin with.
What happens if I want to leave?
You cancel from my.helloiq.uk and that is it — no exit fee, no notice period, no retentions call. If you are moving to another provider, ask them for a PAC code process in reverse: text PAC to 65075 on your IQ Mobile SIM and give the code to your new network to take your number with you.
Do you sell business or multi-line accounts?
Not on this site. helloiq.co.uk is the consumer shop. Business mobile, multi-line accounts and fleet SIMs are handled separately at iqmobile.biz, which is run by the same company.
From the blog
Guides & tips

Your £10 SIM Just Got a Promotion
# Your £10 SIM Just Got a Promotion **By Frazer Barnett** **"Wait — the company that sold me a £10 SIM also builds business phone systems?"** Yes. And if you run a business — even a very small one — this is worth two minutes of your time.
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Where Did All My Data Go? A Practical Guide to Making Your Mobile Data Last Longer
# Where Did All My Data Go? A Practical Guide to Making Your Mobile Data Last Longer **By Frazer Barnett** One of the most common questions we receive at IQ Mobile is: **"I've only had my SIM a few days... where has all my data gone?"** The answer is usually simpler than people think.
July 2026

Best Simple & First Phones for Kids in 2026
Looking for a safe, distraction-free first phone for your child? Here are our favourite simple handsets — and the SIM that keeps them protected.
June 2026
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